Jeffrey Simpson, National Affairs Columnist,
The Globe & Mail, Launches New Book on Climate Change
Hot Air: Meeting Canada’s Climate Change Challenge

MONTREAL, July 10, 2007 – Following three successful editions, the Tremblant Forum on corporate responsibility and sustainability has become one of Canada’s most important venues for the exchange of ideas on some of the biggest challenges and opportunities faced by companies, governments, and members of civil society. Held on September 19th and 20th in Mont-Tremblant, Quebec, the theme of this year’s conference, is Responsible communications for a sustainable reputation. Organized by NATIONAL Public Relations, the event will bring together 140 participants from various stakeholder groups.

“Continuous improvement in corporate responsibility and sustainability performance depends on the level of awareness, commitment and motivation of ALL stakeholders, from Boards of Directors and employees to customers and suppliers, from investors and regulators to activists and neighbours. While policies and standards provide a framework for action, it is only through consistent and credible communications that any progress can be made and sustained,” explains Rick Petersen, Partner and Senior Vice-president, Corporate Responsibility at NATIONAL.

The event will begin on September 19th at 5:30 p.m. with a book signing by Jeffrey Simpson, National Affairs Columnist for The Globe & Mail, who will be launching his new book on climate change - Hot Air: Meeting Canada’s Climate Change Challenge. Once again, Tremblant Forum will be certified as a “carbon neutral” event by Planetair.

Four panels hosted by renowned journalists
Tremblant Forum 07 will bring together some of the world’s top sustainability communicators in lively sessions moderated by respected international journalists, including François Bugingo, Canadian President of Reporters without Borders; François Cardinal of La Presse; Marc Gunther of Fortune magazine; Toby Heaps of Corporate Knights magazine; and Jeffrey Simpson of The Globe & Mail. Panelists will discuss the role of communications and its impact on corporate responsibility and sustainability.

1) Creating value through values
Best practices in fair trade, ethical branding and cause marketing, with a special focus on values-based communications.

2) Stakeholder engagement as a strategic advantage
Real life cases that have transformed response into dialogue, engagement into partnerships, with a special focus on NGO relations.

3) Risks into opportunities
Trends in environmental, social and governance materiality and product stewardship, with a special focus on disclosure.

4) Corporate responsibility and the media
The role and responsibility of the media as a conduit, filter and influencer in driving the sustainability agenda.

Reserve your tickets today!
To sign up and reserve your tickets, contact NATIONAL Public Relations at 514-843-7171 or visit www.tremblantforum.org. Tickets include breakfast and lunch, opening and closing cocktail, and transportation between Montreal and Mont-Tremblant via bio diesel bus. List of speakers

• Stephen Beatty, Managing Director, Toyota Canada, Toronto
• David Bensadoun, Group Vice-President, Aldo, Montreal
• François Bugingo, Canadian President, Reporters without Borders, Montreal
• François Cardinal, journalist, La Presse, Montreal
• Michelle Carinci, President & CEO, Atlantic Lottery Corporation; Chair, CSR Committee, World Lottery Association, Halifax
• Beth Diamond, Managing Partner, NATIONAL-Calgary
• Yves-Thomas Dorval, Division Head, Public Affairs, Imperial Tobacco, Montreal
• Lewis Fix, Director, Business Development, Domtar EarthChoice, Chicago
• Bennett Freeman, Senior Vice-President, Social Research & Policy, Calvert Funds, Washington
• Dan Gagnier, Chair, International Institute for Sustainable Development, Chair, International Emissions Trading Association, Montreal
• Esther Garcia, Global Product Manager, DNV, London, UK
• Steven Guilbeault, Executive Director, Greenpeace Quebec, Montreal
• Marc Gunther, Senior Writer, Fortune magazine, Washington
• Toby Heaps, President and Editor, Corporate Knights, Toronto
• Mohamed Shuriye, Director, Youth Action Montreal ; Board of Governors, Concordia University, Montreal
• Jeffrey Simpson, National Affairs Columnist, The Globe and Mail, Toronto
• Susanne Stormer, Manager, Corporate Branding, Novo Nordisk, London, UK
• Myriam Truchon, Director, Environment and Sustainability, Hydro-Quebec, Montreal

The Tremblant Forum is made possible with the support of numerous leading organizations, including Cirque du Soleil, Gildan, Alcoa and Loto-Québec as well as media partners La Presse, The Gazette, Vision Durable and www.novae.ca.

About NATIONAL

NATIONAL is the largest public relations consultancy in Canada with offices in Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver, Victoria, New York and London, as well as an interest in MT&L/NATIONAL in Halifax. The firm offers corporate communications, investor relations, public affairs, marketing, technology and healthcare communications services to a broad range of leading corporate, government and institutional clients. Internationally, the firm is affiliated with Burson-Marsteller.

NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal, which also owns another Canadian public relations leader, Cohn & Wolfe | Canada, with offices in Toronto, Montreal and Calgary and an affiliation with the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant interest in Global Public Affairs, the leader in government relations in Canada, with offices in Ottawa, Toronto and Calgary.