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Program
Every year the Tremblant Forum attracts top speakers from renowned organizations. Once again in 2009, lively discussion sessions will be moderated by leading international journalists and academics.
Schedule
September 22, 2009 5:30 – 7:30 Welcoming cocktail and book launch In Our Every Deliberation, Seventh Generation’s Journey Toward Corporate Consciousness, by Jeffrey Hollender Introduction Serge Paquette, Managing Partner, NATIONAL Public Relations - Montreal
September 23, 2009
7:30 – 8:45 Registration and networking breakfast
8:45 – 9:00 Welcoming remarks Rick Petersen, Partner, head of national Corporate Responsibility Practice, NATIONAL Public Relations Presentation of activities Master of Ceremonies, Melanie Joly, Managing Partner, Cohn & Wolfe and Co-Founder, Génération d’idées
9:00 – 9:45 Introduction John Crean, National Managing Partner, NATIONAL Public Relations Keynote address Jeffrey Hollender, Executive Chairman and Chief Inspired Protagonist, Seventh Generation, will be our keynote speaker. A multiple award winner, including Fortune’s “Best Boss” award, Mr Hollender is recognized as one of the world’s most inspiring sustainable business leaders.
9:45 – 10:00 Special presentation Luc Beauregard, Executive Chairman, RES PUBLICA
10:00 – 11:15 Panel discussion: Leading a values-based organization Leaders of the world’s most sustainable organizations are often credited with having reconciled long-term financial health with social responsibility and environmental performance. They are determined to do well by doing good. Is this more about balancing conflicting forces or is it about integrating values into every single decision? What does it take to instil ethical behaviour, accountable practices and transparent communications? Is it leadership by example? Is it about inverting traditional hierarchies so that innovation and motivation flow from the bottom up? And what can, should and must be done to transform our companies, communities and societies to overcome the continuing and even accelerating challenges we all face? Pierre Raymond, Chair, Stikeman Elliott Paul Côté, President and CEO, VIA Rail Canada Bruce MacDonald, President and CEO, Big Brothers Big Sisters of Canada Ugo Dionne, President and Founder, Synesis-Versalys and Business Volunteers Moderator: Dr. Paul Shrivastava, Director, David O'Brien Center for Sustainable Enterprise, John Molson School of Business, Concordia University
11:15 – 11:30
Health and networking break
11:30 – 12:45 Panel discussion: The power of engagement Creating a culture of responsibility is challenge enough; creating a social movement is another thing entirely. Spreading values through volunteerism, inspiring change through investment, building social networks the new-fashioned way; all of these are important steps to move outside the headquarter doors and into the community. For some organizations, it is this commitment to engaging with a broad range of social actors that defines them. For those that have been insulated from listening and hearing other points of view, it is transformational. For those moving from opposition to partnerships, it can be a key business strategy and competitive edge. Faced with organizational inertia and ongoing challenges, how can we shift gears when fear is present? How can we build on the success of others? How do we align ourselves with the right partners? And how, above all, can we create a virtuous circle of stakeholder engagement? Michèle Thibodeau-DeGuire, President and CEO, Centraide of Greater Montreal Alain Michaud, Partner, PricewaterhouseCoopers Dr. Gilles Julien, President and Founder, Foundation for Social Paediatrics Promotion Thierry C. Pauchant, Chairman, Chair in Ethical Management, HEC Montreal Moderator: Carole Beaulieu, Editor-in-Chief, L’actualité
12:45 - 1:45
Luncheon
1:45 – 3:00 Panel discussion: Human capital and shared interest The list of companies that people used to want to work for is, sadly, a long one. Environmental, ethical and human rights controversies have hurt the reputation of organizations across many industries; some, despite great progress, are still seen as guilty by association. Given that employees are the true engine of any enterprise – the ones who invent, make and deliver products and services, getting it wrong when it comes to employee engagement is not an option. And with employees standing squarely on the front line of relations with customers, regulators and future employees, getting it right is nothing less than imperative. In this context, how do we align corporate principles with personal behaviour? How do we bring out the very best in our young colleagues? How do we attract top talent? And how do we transform apathy into ambassadorship? John Coyne, VP, General Counsel & Corporate Secretary, Unilever Elizabeth Colleton, Vice President of Green is Universal, NBC Universal Doreen Hackey, VP Global People & Organization Development, Molson Coors David Robitaille, Corporate Citizenship and Corporate affairs Manager, IBM Moderator: Andrew Potter, Maclean's columnist and author of The Rebel Sell and Nation of Rebels: Why Counterculture Became Consumer Culture
3:00 – 3:30
Health and networking break
3:30 – 4:00 Special presentation
4:00 – 5:00 Future Café What do you think? What has your experience been? And what about the person sitting next to you; what can you learn from them? Join a highly interactive discussion involving participants, speakers and sponsors in the Future Café, a unique format for sharing and learning.
5:00
Closing remarks Rick Petersen, Partner, head of national Corporate Responsibility Practice, NATIONAL Public Relations
5:15 – 7:30
Closing networking cocktail – Hotel Quintessence Presentation of the L’Actualité/ Korn Ferry/NATIONAL Quebec Prize of Excellence in Corporate Citizenship finalists
NATIONAL Corporate Responsibility
At NATIONAL, we work with clients in all industry sectors and regions of Canada to research, develop, implement and communicate comprehensive corporate responsibility programs. We provide our clients with strategic communications counsel and initiatives based on their existing strengths combined with international best practices. We use the Global Reporting Initiative (GRI) guidelines as our backbone for reporting. We leverage the Dow Jones Sustainability Index and MJRA criteria to ensure that clients meet the needs of today’s ethical investor. And we apply the most important sectorand issue-specific international standards, codes, and conventions. We take the view that the quality of the “input” (research, strategy, programs) will directly determine the effectiveness of the output (internal and external communications tactics) and, ultimately the quality of the outcomes—achieving key business objectives and building reputational capital. Our specific services within Canada’s most comprehensive corporate responsibility practice include:
NATIONAL’s corporate responsibility and sustainability communications counsel and services are offered by a dedicated team across Canada and through policy and practice experts from Burson-Marsteller, NATIONAL’s global affiliate, and Global Public Affairs, NATIONAL’s government relations partner in Ottawa. NATIONAL Public Relations is Canada’s largest corporate communications consultancy. Founded in 1976, NATIONAL has earned a reputation for thoughtful strategic counsel and flawless execution. |
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