Tremblant Forum 08 will bring together local and international leaders in lively sessions moderated by respected international journalists.

September 16, 2008

5:30 – 7:30  

• Welcoming cocktail

• Special event: Launch and book signing of Philanthrocapitalism, Matthew Bishop, Chief Business Writer / US, The Economist (New York)

September 17, 2008

7:30 – 8:45   

• Registration and networking breakfast

8:45 – 9:00   

• Welcoming remarks – Rick Petersen, Partner and Senior Vice-President, Corporate Responsibility, NATIONAL Public Relations
  
  
• Presentation of activities – Cristelle Basmaji, Master of Ceremonies, Consultant,
  NATIONAL Public Relations

9:00 – 9:45   

• Morning keynote address – Peter Swinburn, President and CEO, Molson Coors Brewing Company (Denver)
  
  
• Introduction – Luc Beauregard, Chairman and CEO, RES PUBLICA
  

9:45 – 11:00     

Panel discussion: Will it be enough?

The global gap between needs and means is widening at an accelerating rate. Governments are stepping back and foundations and companies are stepping in to fill the void. But, given the scope of the challenges, will it be enough for real and lasting change?

• Pierre Boivin, President, Montreal Canadiens, the Gillett Entertainment Group and the Bell Centre (Montreal)
• Kevin McCort, President & CEO, CARE Canada (Ottawa)
• Peter Frumkin, Professor of Public Affairs and Director, RGK Center for Philanthropy and Community Service, LBJ School; author, Strategic Giving: The Art and Science of Philanthropy (Austin)
• Bill Young, President, Social Capital Partners (Toronto)

• Moderator: Tobias Webb, Founding Editor, The Ethical Corporation (London

11:00 – 11:15   

Health and networking break

11:15 – 12:30               

Panel discussion: The new business of philanthropy

Business skills and market models are now being brought to bear by leading foundations, companies and charities. Which innovations in social entrepreneurship and venture philanthropy are getting the best results and why?

• Elmira Bayrasli, Director, Corporate Partnerships & Outreach, Endeavor (New York)
• Vankatesh Mannar, President, The Micronutrient Initiative (Ottawa)
• David Creighton, President & CEO, Cordiant Capital Inc.(Montreal)
• Hilary Pearson, President & CEO, Philanthropic Foundations Canada (Montreal)

• Moderator: Matthew Bishop, Chief Business Writer / US, The Economist, Author, Philanthrocapitalism – 2008 (New York)

12:30 - 1:30   

Luncheon

  1:30 – 2:15       

• Afternoon keynote address – Monique Villa, CEO, Thomson Reuters Foundation (London)

• Introduction – John Crean, National Managing Partner, NATIONAL Public Relations

2:15 – 3:30

Panel discussion: Finding value in values

The reality is that cause marketing costs real money and success depends, to a large extent, on the partners you keep. Are intangible benefits related to your brand enough to ensure sustainable funding? Are increased sales the last taboo? What metrics work? And how do you choose partners for success?

• Andrew Marshall-Roberts, Head of Corporate Responsibility, Standard Life plc (Edinburgh)
• Jocelyne Pinsonneault, Vice-President, Marketing, Cascades Tissue Group (Montreal)
• John Lawrence, Director, Corporate Social Responsibility, Wal-Mart Canada (Toronto)
• John Coyne, Vice-President & General Counsel, Unilever Canada (Toronto)

• Moderator: Sanjay Sharma, Dean, John Molson School of Business (Montreal)

3:30 – 4:00   

Health and networking break

4:00 – 5:00

The Future Café

What do you think? What has your experience been? And what about the person sitting next to you; what can you learn from them? Join a highly interactive discussion involving all participants, speakers and sponsors in the Future Café, a unique format for sharing and learning.

• Special feature: Presentation of Imagine Canada’s new study “The Canada Survey of Business Contributions to Community”, Dr. Michael Hall, Vice-President, Research at Imagine Canada

• Facilitator: Francois Bugingo, President, Reporters Without Borders Canada

5:00 – 5:15   

Closing remarks – Rick Petersen, Partner and Senior Vice-President, Corporate Responsibility, NATIONAL Public Relations

5:30   

Closing networking cocktail – Hotel Quintessence

NATIONAL Corporate Responsibility has worked with publicly­traded corporations, privately­held companies and public agencies to research, develop and implement opera­tional and communications initiatives that demonstrate their commitment to good cor­porate citizenship and sustainability. While each client has its own unique challenges and opportunities, each must understand and respond to changing stakeholder expecta­tions and perceptions regarding their per­formance and reputation. At NATIONAL, we take the view that corporate responsi­bility is about ensuring ethical, transpar­ent and accountable behaviour while developing in an economically, environ­mentally and socially sustainable way.

Whether clients are well advanced in the implementation of corporate responsibility policies and programs or just beginning to assess risks and opportunities, we have developed a broad range of simple, effective and flexible tools that can be used in a staged approach or to address unique, timely situations. Included in our proven “tool kit” are the following offers:

• Assessment tool
• International benchmarking
• Stakeholder audit
• Visioning session
• Stakeholder engagement
• Training modules
• Reporting guide
• E-reporting
• Climate change disclosure guide
• Responsible marketing
• Sustainable municipalities

NATIONAL is the largest public relations consultancy in Canada with offices in Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver, Victoria, New York and London, as well as an interest in MT&L/NATIONAL in Halifax. The firm offers corporate communications, investor relations, public affairs, marketing, technology and healthcare communications services to a broad range of leading corporate, government and institutional clients. Internationally, the firm is affiliated with Burson­Marsteller.

NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal, which also owns another Canadian public relations leader, Cohn & Wolfe | Canada, with offices in Toronto, Montreal and Calgary and an affiliation with the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant interest in Global Public Affairs, the leader in government relations in Canada, with offices in Ottawa, Toronto and Calgary.